Fashion Influencers London: Who’s Shaping Style in the City

When you think of fashion influencers London, people who shape what Londoners wear through social media, style posts, and real-life presence. Also known as style influencers, they’re not just posting selfies—they’re defining what’s worn on the streets of Shoreditch, Notting Hill, and Camden. These aren’t the same as global celebs with million-dollar campaigns. London’s top fashion influencers are often locals who know the difference between a £50 thrifted coat and a £500 label that doesn’t fit right. They show up at pop-up markets, walk through Columbia Road on Sundays, and post from Tube stations—not studios.

Many of them tie directly into sustainable fashion London, the movement toward buying less, choosing well, and supporting local designers. Also known as ethical fashion, this isn’t just a trend—it’s a daily practice for influencers who repair clothes, swap wardrobes, and call out greenwashing. You’ll find them partnering with independent boutiques in Hackney or promoting secondhand platforms like Depop and Vinted. Their influence isn’t measured in likes alone—it’s in how many people actually change their shopping habits after watching their stories. And then there’s the money side: influencer rates London, what brands actually pay creators for posts, reels, and takeovers. Also known as social media influencer pay, these numbers vary wildly. A micro-influencer with 10k engaged followers might earn £200 for a single post, while a top-tier name with a loyal niche audience could command £10,000 or more. But here’s the truth: the highest earners aren’t always the ones with the most followers. They’re the ones who get real engagement—comments, DMs, and people showing up at their recommended shops. You won’t find many influencers pushing fast fashion here. Instead, you’ll see people talking about how to style a vintage blazer, where to find durable boots that last five years, or how to mix thrifted pieces with one investment item. They talk about fit, fabric, and function—not just the logo.

What you’ll find below is a curated collection of posts that show exactly how these influencers operate—not just what they wear, but how they think. From the brands they support to the pricing they negotiate, the content here gives you the real picture. Whether you’re looking to understand London’s style scene, build your own influence, or just shop smarter, these stories cut through the noise. No fluff. No staged photos. Just what’s actually happening on the ground.